Findability flower Aarron WalterEen post op SEO 2.0 over de nieuwe term findability. Dit is volgens designer Aarron Walter:

Website findability is the new and better SEO so to say or, on-site SEO without the bad rep of the SEO industry if you adopt the definition from Building Findable Websites.

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SEO is in dit model een aspect van het het proces findability – dit is the quality of being locatable or navigable.

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