Your website visitors have to be encouraged to undertake action on your website. An action or conversion can be a sale, a filled out contact form or the subscription to a newsletter. If you want more of them you have to improve the usability of your website.

Website usability is based on these principles:

• A clear navigation;
• A strong and recognizable company and logo;
• The possibility to search the website;
• A good access;
• A clear style of writing.