QueroMedia also sets up eye tracking experiments. Eye tracking gives insight into how visitors view your website by means of cameras in the screen that monitor eye movements. This makes it possible to distinguish between visitors who look for information about your products and visitors who make a purchase.

By monitoring the eye movements of several people we can distinguish patterns in their viewing habits and represent them graphically in heat maps and gaze plots.

What are the advantages of eye tracking?

• You obtain insight into what visitors really pay attention to;
• You obtain insight in the viewing sequence and the parts of the webpage that visitors are drawn to;
• You obtain insight into how visitors look at the website, an email or a banner;
• Eye tracking is can be combined with other analyses like a usability test.