In order to make a website work, you have to wonder why visitors click away. Why they leave the sales process half way through and why they don’t find the contact form.

A good marketing strategy doesn’t stop at attracting visitors. Those website visitors have to be encouraged to undertake action on your website. Such an action we call a conversion: an online sale, a filled out contact form or subscription to a newsletter. Website usability realizes a more user friendly website and more conversions.

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