The internet is a participative medium and users are more and more likely to add to the content of it. This is the so called user generated content. Examples of user generated content are blogs, the creation of websites and homepages, comments on blogs and websites of others, sharing photos, videos, audio recordings and movie, music or book reviews. The popularity of Myspace is just one of the many examples of the big success of user generated content. Other examples are del.icio;us, StumbleUpon, YouTube, etc.

When it is done properly, user generated content provides high-quality content on your website. Good and unique content makes your website more interesting for visitors as well as for search engines. This will have a positive influence on the ranking in organic results.

Better and unique content influences the ranking, provides more incoming links (linklove), and attracts more visitors who stay longer (and will probably convert) and people who improve your website.

Do you want to know how you can incorporate user generated content in your search marketing project?