SEO vs SEA
What’s the difference between SEO and SEA?
SEO (Search Engine Optimization) increases your website’s visibility in organic result lists. Getting a high rank in Google depend on two things: authority and copywriting. Search engines measure authority by means of incoming links of external websites. In other words, your page-rank, to a great extent, is determined by other websites. Of course, the copy you put on your website has to be relevant to users and search engines alike.
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SEA (Search Engine Advertising) increases webtraffic to your site through digital advertising. In order to boost click through rates advertising campaigns should be focused, balanced and written for specific keywords that apply to your target audience. How much money you spend on Google Ads is entirely up to you.
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