Finding your target audience through Google?

Aiming = an art

Everyday millions of people around the world use search engines like Google,Yahoo! and Bing granting them quick access to products, services, information and entertainment they want or need. Type in a query in the box and the results immediately pop up, the most relevant ones at the top of the page.

Search Engine Optimization (SEO)

Optimizing your website for search engines will improve its ranking for a specific keyword in the organic search results list. Ending up at the top of the page, your website will quickly be considered a reliable source, winning over extra visitors from competing online services as time goes by. Apart from pleasing search engines SEO also aims at boosting visitors’ first impressions of the website, focusing on general attractiveness and usability.

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To understand and to answer the intentions of your Google media target audience. That is the purpose of search engine marketing!

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Search Engine Advertising (SEA)

Apart from organic results Google also lists sponsored links at the right and top of the results page. Search Engine Advertising (SEA) reserves a place for your company among the sponsored links. You choose the appropriate keyword and only pay when someone actually clicks the advertisement linked to your website.

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What’s the difference between SEO and SEA?