E-MAIL MARKETING, UP2SPEED!
E-mail marketing campaigns, strong performances!
Email marketing is a powerful tool that continues to play an important role in online (content) marketing. Email marketing has several assets that ultimately lead to more leads and sales.
Strategy, Technology, Setup & Campaign management
The objectives of email marketing
According to a recent survey by American marketing research company Ascend2, online marketers’ key objectives of email marketing are the following:
1. generating leads (52%)
2. increasing clickthrough rate (50%)
3. increasing website traffic (49%)
One-to-one email marketing
One of the main advantages of email marketing is that it opens doors to personalized marketing, also known as one-to-one marketing. Based on the interests and profile of your target audience, you are able to segment your contacts and offer them customized information. By customizing your communication, your messages become alluring, your emails will be read more, traffic to your website will increase and you will generate more leads.
Email marketing: it’s all about standing out
People are bombarded with email every day. That’s why it is crucial for your email to stand out as much as possible. Here’s how to make it happen. First of all, use a personalized approach. The remaining ingredients? Sizzling copywriting, an attractive design and striking call-to-actions.
Queromedia knows that email marketing is an art. Thanks to our know-how and experience we are able to reach your target audience and drive them to take action. Curious about what we can do for you? Don’t hesitate to contact us!
Segmented email addresses are full of potential. For email marketing, but also for targeted advertising…